Brand Pursuit
THE RISING JOURNEY In 2020, as the world shut down, many of us felt lost and uncertain. During that pivotal moment, the world shifted, and our brand evolved from a cultural and personal transformation. Urban PentHouse was born out of ~ helplessness, not hopelessness.
Our logo symbolizes strength, courage, and protection. “Urban” honors my Brooklyn roots, while “PentHouse” represents our rise onward.
SOUL PURPOSE is to inspire you with quality products, giving you a sense of belonging. Dedicated to urban comfort, each unique piece carries a specific message and purpose. We believe in the power of words to engage, uplift, and connect our community.
Our mission is to help heal through humor, social justice awareness, and thought-provoking messages. Urban PentHouse "aspires to inspire" by addressing issues that impact underrepresented communities.
At our core, we serve a purpose greater than ourselves. When you wear our products, you’re not just making a statement; you feel good while supporting important social justice causes. Join our movement.
Follow the Soul Tribe: www.instagram.com/urban_penthouse.design
A VISION n BEYOND At Urban PentHouse, we seek to give folks an outlet to express themselves. Because everyone has a story to tell. As a company, we’re dedicated to building a diverse team of collaborators from various ages, cultures, and artistic backgrounds. Together, their shared experiences will help us explore and elevate social causes that matter.
The world is forever changing. We want to be a positive reflection of what that change looks like. By spreading joy through artistic expression, one message at a time.
As we grow, we’re committed to giving back, particularly through partnerships that support the Foster Care system and individuals experiencing homelessness. With your support, we’ll be able to grow these efforts and make a lasting impact.